Dentsu PR to publish latest edition of award-winning guidebook

Dentsu Public Relations Inc., the PR arm of Dentsu Group (Dentsu Inc.: TOKYO: 4324; ISIN: JP3551520004) announced on February 22 that from March 1, 2018, the eighth edition of its award-winning publication "Communicating: A Guide to PR in Japan" will be available on general release in both paperback and digital versions from Wiley Publishing Japan, a subsidiary of U.S.-based John Wiley and Sons (NYSE: JWA).

As the worlds third-largest economy, Japan represents an attractive prospect to many companies seeking to expand their business overseas. But the countrys unique cultural and linguistic landscape can often mean that, in contrast to nearby business hubs like Hong Kong and Singapore, global norms of corporate communications do not necessarily apply. Full of information designed to help bridge this gap, "Communicating" is a must-read for PR practitioners, business managers, and media studies researchers with an interest in Asia.

Compiled and edited by an international team of communications professionals, since its first publication in 1988, "Communicating" has consistently offered an in-depth English-language exploration of Japans complex communications ecosystem. In 2015, the seventh edition received the International Public Relations Associations Golden World Award for Excellence.

The eighth edition has been updated and expanded significantly to address recent developments, particularly in the constantly evolving field of digital and social media. There are also instructive case studies taken from the local experiences of international brands like Burberry, IBM, Jetstar Group and McDonalds. The book is divided into three main sections:

Part 1: Media in Japan

A comprehensive overview of Japans media landscape, from the continuing power and influence held by the domestic mainstream media, to negotiating Japans arcane press club system, key features of local social media usage, and much more besides.

Part 2: Communicating with Your Stakeholders

Specific approaches to identifying and communicating with the target audience, including research, internal communications, B-to-B and B-to-C strategies, investor relations, public affairs, corporate citizenship, crisis communications and advertising.

Glossary and Appendix

A collection of key Japanese terms, illuminating data on Japan, and useful contact information

From March 1, "Communicating: A Guide to PR in Japan" will be available in paperback from major bookstores across Japan, as well as Books Kinokuniya branches worldwide. It will also be available from April 25 as an e-book via iBooks and other major online retailers.

Source: ANTARA News

Related posts