Small Medium Enterprises (IKM) business continues to develop in Jakarta. One of the coached IKMs, Ika Hartika (51) shares her story as the maker of Betawi traditional beverage, Bir Pletok.
Bir Pletok recipe is passed down from generation to generation in her family. She mentioned, this beverage is made from water, ginger, pepper, lime leaves, lemongrass, nutmeg, cloves, cardamom, cinnamon, sugar, pandan leaves and secang wood. This traditional drink is known for its benefit to cure colds, nausea, flatulence, and others.
In 2007, she determined to sell Bir Pletok with brand Bir Pletok Cipedak Lestari. But then she had difficulty in marketing her product.
"That time, I try to join IKM coaching held by Setu Babakan Betawi Cultural Village (PBB) Unit. Then I learn the proper way to sell my product. Formerly, I only earned Rp 500,000 - Rp 1,000,000 per month. But after becoming coached IKM, I can earn Rp 4-5 million per month," she stated, Monday (3/18).
Currently, she sells Bir Pletok in three sizes: 600 ml with price Rp 25 thousand, 500 ml Rp 22 thousand, and 300 ml Rp10 thousand.
"I pack it in plastic bottles and glass bottles. Bir Pletok in plastic bottle can last until 40 days and 3 months for glass bottle. While it only lasts a week after opened," she informed.
Source: Berita Jakarta