Micro, small, and medium enterprises (MSMEs) and tourism are viewed as having vast potential to become the country’s new forces in future to realize the vision of an advanced Indonesia.
“The government and BI (Bank Indonesia) share a common view that MSMEs and tourism have enormous potential to become a new power for the Indonesian economy in future,” Deputy Governor of Bank Indonesia (BI) Sugeng stated during a Talk show on Tourism Village: A New Icon of Wonderful Indonesia on Wednesday.
In order to bolster the performance of these two sectors, the government and BI are synergizing to implement the 2021 Mutual Cooperation National Movement that covers the two themes of the National Movement on Proud of Made in Indonesia (BBI) and the National Movement of Proud to Travel #DiIndonesiaAja.
“The BI actively acts as a driving force in the two movements, with the theme of encouraging MSMEs and the tourism sector as the main forces towards advancing Indonesia through creative synergies,” he noted.
BI and the related ministries and institutions have formulated a tourism development strategy termed the 3A2P that encompasses Access, Attractions, Amenities, Promotion, and Tourism Actors.
Sugeng expounded that access, development, and expansion of access to tourism destinations, including to village tourism destinations, must be conducted.
“In the field of attractions and amenities, we must provide a variety of unique and distinctive attractions, so that they can draw tourists. Moreover, we need to improve the quality and cleanliness of amenities,” he stated.
In terms of promotion, Sugeng called to intensify tourism activities, including by conducting digital promotion. The last aspect concerns boosting the capacity of tourism workers to improve service standards, friendliness, concern for cleanliness, and polite conduct with tourists.
“This is since we are still from the COVID-19 pandemic. Hence, before developing all aspects of the 3A2P strategy, it is important to complete the CHSE certification. Completion of the CHSE certification will instill a sense of confidence among tourists that their visit will be safe and comfortable,” he affirmed.
Source: Antara News