Bangkok: CEA joins hands with CISPI and TCEB to launch ‘MY PRIDE THAILAND’, showcasing 50 striking Thai characters, reflecting the colors of diversity and pride in every dimension, building Thailand’s branding on the world stage.
According to Thai News Agency, the collaboration between the Creative Economy Agency (CEA), Creative Industries and Soft Power Institute (CISPI), and the Federation of Thai Industries (FTI) has resulted in the creation of more than 50 characters designed by the acclaimed graphic designer Siam Attariya. These characters are part of a campaign to celebrate Thai identity and creativity. Mr. Chakrit Pichyangkun, Director of CEA, emphasized the significance of the creative economy in advancing Thailand’s development, particularly in a global environment where innovation and creativity are crucial for competition. The campaign seeks to promote Thai identity through ‘shared identity design’ and aims to stimulate business and tourism, enhancing Thailand’s international image.
Mrs. Pimjai Lee-issaranukul, Vice President of FTI and President of CISPI, highlighted the role of the LGBTQ+ community in driving the country’s soft power and creative economy. In June 2024, various agencies will support Pride Month events, projected to attract over 860,000 participants and generate significant income. CISPI, in collaboration with CEA, aims to use the “MY PRIDE” campaign to foster awareness of Thai cultural values and promote economic activities through design applications in products and services.
Ms. Parichat Svetasreni, Director of Mega Event and International Festival Development at TCEB, stated that the government is committed to attracting world-class events to Thailand. TCEB will support the ‘MY PRIDE’ campaign by leveraging the identity to attract such events, particularly Thailand’s bid to host World Pride 2030. If successful, the event could attract up to one million participants, significantly boosting Thailand’s economy.
The ‘MY PRIDE’ identity, or MY PRIDE CI, focuses on the intrinsic value of every identity. It encourages entrepreneurs to apply this identity in business and tourism sectors. The long-term goal is to showcase Thailand as an ‘open’ and ‘proud in diversity’ nation on the world stage, furthering the country’s creative economy and soft power initiatives.
The campaign has partnered with over 10 brands to develop products using the ‘MY PRIDE’ identity, including companies like BTS Group Holdings, S and P Syndicate, and Ichitan Group, among others.