{"id":49218,"date":"2021-09-07T13:10:35","date_gmt":"2021-09-07T13:10:35","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=78393"},"modified":"2021-09-07T13:10:35","modified_gmt":"2021-09-07T13:10:35","slug":"diageo-opens-landmark-global-johnnie-walker-visitor-experience","status":"publish","type":"post","link":"https:\/\/indonesiatribune.com\/diageo-opens-landmark-global-johnnie-walker-visitor-experience\/","title":{"rendered":"Diageo Opens Landmark Global Johnnie Walker Visitor Experience"},"content":{"rendered":"
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EDINBURGH, Scotland, Sept. 07, 2021 (GLOBE NEWSWIRE) — In 2019, the Scotch Whisky industry attracted a record 2.16 million visitors. After a challenging eighteen months for the tourism and hospitality industry, Diageo\u2019s Johnnie Walker Princes Street, the eight-storey new visitor experience for the world\u2019s best-selling Scotch whisky, has today been launched in the heart of Scotland\u2019s capital city.<\/p>\n

Four and a half years in the making, Johnnie Walker Princes Street is the centrepiece of Diageo\u2019s \u00a3185million pound investment in tourism in Scotland \u2013 the largest single investment programme of its kind ever seen. The programme aims to rebuild Scotch whisky tourism for the future. The investment includes the transformation of distillery visitor experiences around Scotland, including Glenkinchie, Clynelish, Cardhu and Caol Ila \u2013 the Lowland, Highland, Speyside and Island homes of Johnnie Walker, linked to Johnnie Walker Princes Street to form a world-class network of attractions the length and breadth of Scotland.<\/p>\n

BACKGROUND INFO<\/p>\n

To mark the opening, a Johnnie Walker flag was raised above the landmark building by Ivan Menezes, Chief Executive, Diageo, and Barbara Smith, Managing Director of Johnnie Walker Princes Street against the backdrop of Edinburgh\u2019s iconic skyline, including the world-famous Edinburgh Castle.<\/p>\n

Ivan Menezes, Chief Executive, Diageo said: \u201cThis is a proud day for everyone. Last year Johnnie Walker celebrated 200 years since founder John Walker opened the doors to his small grocery store and today represents the next chapter of the incredible story. Johnnie Walker Princes Street is a landmark investment in Scotch whisky and into Scotland and it sets a new standard for immersive visitor attractions. It celebrates Scotland\u2019s remarkable heritage, our incredible skilled whisky-makers, and looks to the future by engaging new generations of consumers from around the world in the magic of Scotch whisky.\u201d<\/p>\n

Barbara Smith, Managing Director of Johnnie Walker Princes Street, said: \u201cWe\u2019re thrilled to be opening the doors and helping to re-build the tourism and hospitality industry after a very difficult 18 months. The story of the world\u2019s best-selling whisky has been brought to life with flair and imagination and we have built a team which includes some of the most talented individuals in their fields. We are now ready to welcome visitors and begin telling the next chapter of how we are woven into the fabric of Scotland\u2019s history and communities.\u201d<\/p>\n

Facts about Johnnie Walker Princes Street visitor experience:<\/p>\n