{"id":80476,"date":"2022-11-17T14:17:05","date_gmt":"2022-11-17T14:17:05","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=102602"},"modified":"2022-11-17T14:17:05","modified_gmt":"2022-11-17T14:17:05","slug":"fresca-mixed-gets-frisky-with-andy-cohen-in-new-partnership","status":"publish","type":"post","link":"https:\/\/indonesiatribune.com\/fresca-mixed-gets-frisky-with-andy-cohen-in-new-partnership\/","title":{"rendered":"FRESCA\u2122 Mixed Gets Frisky With Andy Cohen in New Partnership"},"content":{"rendered":"

Andy Cohen is unveiled as the No. 1 fan of FRESCA\"\u2122\" Mixed in an integrated campaign for the new ready-to-drink cocktail brand<\/h4>\n
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FRESCA\"\u2122\" Mixed & Andy Cohen<\/p>\n<\/div>\n<\/div>\n

CHICAGO, Nov. 17, 2022 (GLOBE NEWSWIRE) — As the end of the year approaches, so does a flurry of social outings \u2013 from office parties to family get-togethers and more. That\u2019s why FRESCA\"\u2122\" Mixed has kicked off its partnership with Emmy-winning host, producer and self-proclaimed FRESCA<\/span>\u00ae<\/sup>\u00a0superfan Andy Cohen for the brand\u2019s new integrated campaign to feature the premium ready-to-drink cocktail line, which first hit shelves in September.<\/span><\/p>\n<\/div>\n

Inspired by Cohen\u2019s longtime passion for FRESCA\u00ae<\/em><\/sup>, the partnership will highlight how FRESCA\"\u2122\" Mixed takes the classic, grapefruit citrus taste of FRESCA\u00ae\u00a0<\/em><\/sup>and adds a frisky spirits twist to the ready-to-drink alcohol category. In his role as brand partner, Cohen will be fully integrated across FRESCA Mixed brand initiatives including new promotional videos, digital campaign, in-person events and more.<\/p>\n

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FRESCA\"\u2122\" Mixed & Andy Cohen<\/p>\n<\/div>\n<\/div>\n

After receiving an incredible response from consumers over the past two months, FRESCA\"\u2122\" Mixed has connected on social media with fans of the brand to get their take on the new ready-to-drink cocktail. This week, FRESCA\"\u2122\" Mixed sought out the biggest FRESCA<\/span>\u00ae<\/sup>\u00a0fan, Cohen, through attention-grabbing tactics. Today, Fresca\"\u2122\" Mixed has officially brought him on board to act as the brand\u2019s muse and to lead future initiatives. Cohen not only answered the brand\u2019s call, but took it a step further by nominating himself to be the first VP of Frisky for FRESCA\"\u2122\" Mixed.<\/span><\/p>\n<\/div>\n

\u201cIt\u2019s about time someone finally made my favorite cocktail in a ready-to-drink version! I\u2019ve loved mixing FRESCA with spirits for years, so when I saw FRESCA Mixed hit shelves, I knew this was something I needed to be a part of,\u201d said Cohen. \u201cAs FRESCA\u2019<\/em>s number one fan, it only made sense that I play a part in maintaining the brand\u2019s spirit, so I\u2019m thrilled to be on the FRESCA Mixed team to keep things fresh and frisky.\u201d<\/p>\n

The new FRESCA\"\u2122\" Mixed line provides the right amount of bubbles \u2013 and just enough bite \u2013 with two varieties, Vodka Spritz and Tequila Paloma:<\/p>\n