{"id":94223,"date":"2023-03-25T05:00:09","date_gmt":"2023-03-25T05:00:09","guid":{"rendered":"http:\/\/indonesiatribune.com\/?guid=cba3396dbcc060b843163dc1fa1e0cb2"},"modified":"2023-03-25T05:00:09","modified_gmt":"2023-03-25T05:00:09","slug":"fcb-tops-2023-warc-rankings-for-creative-effectiveness-2","status":"publish","type":"post","link":"https:\/\/indonesiatribune.com\/fcb-tops-2023-warc-rankings-for-creative-effectiveness-2\/","title":{"rendered":"FCB Tops 2023 WARC Rankings for Creative Effectiveness"},"content":{"rendered":"
\n

FCB awarded #1 Creative Agency & #1 Campaign for Effectiveness in WARC Effective 100<\/h4>\n
\n
\n
\n
2023 WARC Rankings<\/h5>\n<\/div>\n
\n
\"\"<\/a><\/p>\n

2023 WARC Rankings<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

NEW YORK, March 24, 2023 (GLOBE NEWSWIRE) — FCB was a top performer in the 2023 WARC Rankings, earning recognition as the #1 Creative Agency for Effectiveness in the WARC Effective 100, among other distinctions. Numerous FCB campaigns were honored as well, including Michelob ULTRA\u2019s \u201cContract for Change,\u201d which ranked as the #1 Campaign for Effectiveness.<\/p>\n

\u201cCreative is the business and the business is creative. To separate the two does a disservice to the industry. We will continue to partner with our clients to create work that is both effective in the moment and impactful long term. FCB is honored that this Timely <\/em>and Timeless<\/em> approach to work is being recognized by WARC,\u201d said Susan Credle, FCB Global Chair & Global CCO.<\/p>\n

In the Effective 100, FCB New York was named the #1 Creative Agency for Effectiveness, joined by two additional FCB agencies, with FCB Chicago ranking #4 and FCB Toronto ranking #7, making it WARC\u2019s top-ranked Canadian agency this year.<\/p>\n

\u201cOur offices are showing why brands shouldn\u2019t have to choose between activating business today and building equity over time,\u201d said Tyler Turnbull, FCB Global CEO. \u201cWe\u2019re grateful to our clients for embracing creativity and believing in FCB\u2019s mission to prove creativity as an economic multiplier for their businesses.\u201d<\/p>\n

Also in the Effective 100, Michelob ULTRA\u2019s \u201cContract for Change,\u201d created by FCB New York and FCB Chicago, ranked as the #1 Campaign for Effectiveness this year. The campaign, which also won the Cannes Lions 2022 Creative Effectiveness Grand Prix, was a revolutionary agreement to grow America\u2019s 1% of organic farmland and transform over 100,000 acres of farmland to produce ingredients for Michelob ULTRA\u2019s Pure Gold.<\/p>\n

A total of six FCB campaigns ranked as top campaigns for effectiveness:<\/p>\n