Bangkok: Jiraporn Sindhuphrai, Minister to the Prime Minister's Office, delivered a special lecture at the GCNT Expo 2025, focusing on "Promoting Soft Power and ESG to Drive Thailand's Sustainable Future." The event took place at True Digital Park, Bangkok, with representatives from the public sector, private sector, and international organizations in attendance.

According to Thai News Agency, Ms. Jiraporn underscored the importance of integrating economics with social and environmental responsibility to tackle challenges such as the climate crisis, inequality, and supply chain vulnerabilities. She emphasized that ESG (Environmental, Social, and Governance) principles are critical for the private sector. By leveraging Thailand's soft power-such as food, tourism, and handicrafts-alongside ESG, the nation can promote sustainable local ingredients, community-based tourism, and eco-friendly fashion.

Ms. Jiraporn highlighted the Pheu Thai government's initiatives like the One Family, One Soft Power (OFOS) project and the Local Growth Engine, aimed at linking soft power with grassroots economic development. She stressed the importance of designing the future, creating value, generating jobs, and fostering national pride through these policies.

The GCNT Expo 2025, held from July 29-31, 2025, is themed "United Thailand, Achieve the 2030 Sustainable Development Goals (Forward SDGs Faster Together)." The event aims to demonstrate the business sector's role in achieving the Sustainable Development Goals (SDGs) by 2030. Activities included a Memorandum of Understanding (MOU) signing between Thammasat University and GCNT, witnessed by Ms. Jiraporn, along with panel discussions, workshops, and policy discussions related to SDGs-aligned business practices.