Bo kaeo: The Kaeo Lua Chu Ni Community Enterprise in Bo Kaeo Subdistrict, Samoeng District, Chiang Mai Province, has been recognized with the 15th Thailand Tourism Awards 2025. The community was honored in the category of Sustainable Tourism Support and Promotion Organization, Civil Society and Public Benefit Organization, as well as the Sustainability Award for its efforts in sustainable tourism.

According to Thai News Agency, the community offers a unique travel experience, showcasing the harmonious blend of nature and local culture. It invites travelers to explore new destinations where nature is a source of healing and the local way of life enriches visitors’ experiences. The award underscores the community’s commitment to sustainable practices and its role in promoting tourism that benefits both visitors and residents.