Tokyo: The Ministry of Culture in Thailand is advancing its efforts to showcase the nation’s film industry on a global scale by participating in the Tokyo International Film Festival 2024. The initiative involves nine Thai film and video companies and is anticipated to generate significant economic benefits, with projected revenues of at least 500 million baht.
According to Thai News Agency, the Minister of Culture, Ms. Sudawan Wangsupakitchkosol, outlined the ministry’s strategy to transform cultural capital into economic assets. This strategy includes promoting Thai films, dramas, series, documentaries, and animations internationally, thereby increasing their presence in the global market. A key component of this initiative is the establishment of cooperative networks between Thai and international entrepreneurs, which aims to open new market opportunities.
The Ministry of Culture has organized a promotional activity at the Tokyo International Film Festival 2024, scheduled from October 30 to November 1, 2
024. This event will feature nine Thai film and video companies, including Wonderland Productions Co., Ltd., M Distribution Co., Ltd., Thongkham Films Co., Ltd., Mee Ruang Ma Lao Co., Ltd., True CJ Creations Co., Ltd., Lockman 2011 Co., Ltd., Kantana Post Production (Thailand) Co., Ltd., The Monk Studio Co., Ltd., and White Light Studio Co., Ltd.
The festival is seen as a platform for Thai entrepreneurs to engage in business negotiations, enhance their revenue from copyright sales, and expand their business networks. It also serves as an opportunity to attract new partners and investors, particularly in the Japanese and broader Asian markets. By participating in the festival, Thailand aims to enhance its international image and promote its cultural assets, including its cuisine, tourist attractions, and arts, through film and video media.
The Ministry’s efforts are expected to contribute to the growth of the Thai film and video industry, improve human capital, create domestic employment opportunities, and b
olster the national economy.