High point: Vietnam’s national pavilion was inaugurated at the High Point Market fair in North Carolina, marking a significant presence in one of the world’s most prestigious furniture and home décor trade shows. Spanning 460 square meters, the pavilion features a range of furniture and interior decoration products that have attracted attention for their quality and compatibility with the US market.
According to Vietnam News Agency, Vietnam has undertaken several promotional activities to enhance the visibility of its pavilion. These efforts include advertising in the fair’s main publications, sending targeted emails to potential customers, distributing catalogues that introduce Vietnamese companies, and publishing articles in prominent US wood industry newspapers such as Furniture Today. The High Point Market, which boasts a total exhibition area of up to 900,000 square meters, is considered the largest trade show of its kind globally.
The strategic initiatives by Vietnam aim to bolster trade relations and
increase the presence of Vietnamese furniture products in the US market. The national pavilion provides an opportunity for Vietnamese businesses to showcase their products and establish connections with international buyers and industry leaders.