Bangkok: The government is intensifying its efforts to crack down on the sale of electronic cigarettes, targeting sellers who have moved their operations from physical storefronts to more covert locations such as backrooms and online platforms.

According to Thai News Agency, the Ministry of Public Health has issued warnings that smokers, particularly those using e-cigarettes, face a 1.62-fold increased risk of stroke, with 350,000 cases reported in 2024, resulting in over 40,000 deaths.

Deputy Government Spokesperson Anukul Prueksanusak emphasized the government’s commitment to addressing the spread of e-cigarettes, which is considered a priority issue. The government has strengthened law enforcement and collaborated with network partners to prevent the illegal production, import, or sale of e-cigarettes. Between February and August 2025, over 3,200 arrests have been made, and more than 4 million e-cigarette items, valued at over 580 million baht, have been seized. The crackdown has shifted focus from physical stores to online and backroom sales.

To further control e-cigarette distribution, the Ministry of Digital Economy and Society has blocked over 11,000 URLs that violate e-cigarette laws. The government is also raising public awareness about the health risks of vaping, which include an increased risk of stroke and heart disease. The Department of Disease Control reports that regular e-cigarette users face a 1.62-fold higher stroke risk, while occasional users have a 1.28-fold increased risk. Stroke remains the second leading cause of death in Thailand.

Possession of e-cigarettes, for any purpose, is illegal and subject to severe penalties, including imprisonment and fines. Importers, sellers, and possessors face various legal repercussions under existing laws. The government offers cessation services and encourages the public to report illegal e-cigarette sales through the “Tang Rath” application.