Shanghai:Jakarta Indonesian culinary, spice, and fishery products have secured potential transaction values amounting to US$25.38 million, equivalent to Rp450 billion, during the 9th China International Import Expo (CIIE) held in Shanghai, China, from November 5-10, 2026.

According to Ministry of Trade of the Republic of Indonesia, this significant achievement highlights the growing interest of Chinese consumers in Indonesian food products. Fajarini Puntodewi, Director General of National Export Development at the Ministry of Trade, emphasized the importance of consistent follow-up actions to convert these potential transactions into actual deals. Puntodewi remarked that this success presents an opportunity to enhance trade relations and foster the development of sustainable trade contracts and distribution partnerships.

Indonesia's participation in the expo also resulted in several cooperation agreements, including the signing of memorandums of understanding (MoUs) by participating companies with their Chinese business partners. A notable accomplishment was the agreement between Indonesian micro, small, and medium enterprises (MSMEs) producing moringa-based snacks, La Moringa, and its partners in China.

The Chinese market is seen as a lucrative platform for Indonesian products, particularly in the sectors of food, beverages, agriculture, and fishery. Angga Handian Putra, Head of the Indonesia Trade Promotion Center (ITPC) Shanghai, explained that facilitating business meetings with potential Chinese buyers was a key focus of Indonesia's participation. This engagement also served as an opportunity to gather insights on market trends, consumer preferences, and competitor strategies.

During the expo, Indonesia showcased a variety of products from national companies and MSMEs, including spices, food and beverages, healthy snacks, candy, natural extracts, fishery and seafood products, biscuits, shrimp crackers, coffee, and instant noodles.