Shanghai:Indonesian culinary, spice, and fishery products recorded a potential transaction value of USD 25.38 million, equivalent to IDR 450 billion, during the 9th China International Import Expo (CIIE) in Shanghai. The event, held at the National Exhibition and Convention Center (NECC) from November 5 to 10, 2026, involved business exploration, B2B, and B2C meetings at the Indonesian Business Pavilion and the Indonesian Country Pavilion.
According to Ministry of Trade of the Republic of Indonesia, Indonesia's participation was coordinated by the Indonesian Ministry of Trade, through the Indonesia Trade Promotion Center (ITPC) Shanghai and the Indonesian Representative Office in China, aimed at expanding market access and introducing national products to potential buyers and partners in China.
Director General of National Export Development, Fajarini Puntodewi, praised the potential transaction figures, noting the interest of Chinese consumers in Indonesian food products. She expressed hope for consistent follow-up to realize these transactions, emphasizing the opportunity to expand trade relations and form sustainable trade contracts.
The expo also resulted in several collaboration agreements, including MoUs between participating companies and their partners, such as a partnership between MSME La Moringa and a Chinese company. Indonesian Ambassador to China, Djauhari Oratmangun, highlighted that the participation underscores Indonesia's commitment to strengthening bilateral economic and trade relations with China.
Indonesian Consul General in Shanghai, Berlianto Situngkir, pointed out the significant opportunities the Chinese market offers for Indonesian products, especially in food and fisheries. ITPC Shanghai Head, Angga Handian Putra, emphasized the focus on connecting Indonesian exporters with potential buyers and gaining insights into market trends.
The Indonesian Business Pavilion showcased products like spices, snacks, and seafood, while the Country Pavilion featured businesses such as Food Station and Kapal Api. Jessica, Director of CV Cahaya Sinar Terang, appreciated the improved quality of this year's CIIE in terms of design and visitor diversity.
The CIIE serves as a strategic platform for countries to introduce superior products and expand market access in China. Through its participation, Indonesia aims to enhance the competitiveness and export penetration of its national products.
Source Ministry of Trade of the Republic of Indonesia