Bangkok: Kiatnakin Bank Public Company Limited launches ‘KKP Better,’ a new mobile banking application that will replace KKP MOBILE, transforming it into an intelligent financial planning assistant. Mr. Kampol Chantavibul, President of Kiatnakin Phatra Bank Public Company Limited, stated that application development to help customers achieve their life goals, Purpose-Driven Banking, is at the heart of the KKP Better application. It was created to be an intelligent assistant that understands diverse financial needs, whether it’s savings, planning for children’s education, caring for the family, or a secure retirement. KKP has analyzed customer needs and behavior patterns to present a user-friendly UX/UI experience that not only provides ease of use but also helps customers access financial products that meet their needs based on smart money management principles.
According to Thai News Agency, KKP Better offers 5 smart features designed to enhance customers’ comprehensive financial planning, including Smart Savings, Smart Loan, Smart Insurance, Smart Investment, and Smart Planning. Smart Savings highlights the advantages of the KKP SAVVY savings product, which offers high interest rates like fixed deposits but offers the flexibility of savings accounts. Smart Loan provides a revolving personal loan product, KKP Better Loan, with a ready-to-use credit line and quick approval results. Smart Insurance offers products from the bank’s partner, Generali (Thailand), tailored to customers’ age range, needs, and budget. Smart Investment provides fee-free E-Class funds managed by highly experienced experts. Meanwhile, Smart Planning with Better Box allows customers to divide their wallets into “boxes” for different spending purposes.
The KKP Better application aims to enhance Thai people’s finances in every aspect, including fostering savings discipline, access to quality loans, and debt management. The application aims to provide customers with an average three-month emergency reserve and grow their assets by an average of 10% per year. This addresses the financial challenges facing Thais, as data from the Bank of Thailand indicates that over 90% of Thai savings accounts hold less than 50,000 baht, and over 48% have less than one month’s emergency reserve. Regarding loans, the application aims to increase personal loans to 100,000 accounts through a convenient digital system with fast approvals.
Furthermore, building on the success of the KKP Mobile application, which has been downloaded more than 3.1 million times, the KKP Better application aims to reach 10 million downloads and 5 million users within 3 years.