Bangkok: KTC, in collaboration with three premium business partners, organized the 18th KTC FIT Talk seminar highlighting 'Resilience is the New Luxury: The Future of the Thai Economy in the Hands of High-End Consumers.' Mr. Apichet Kiattivorrakun, CFA, Chief Financial Officer of KTC, discussed the challenges facing the Thai economy, including a slowdown in tourism, US tariffs, and household debt. Despite these pressures, the high-end consumer market is expected to grow significantly, with spending on luxury goods projected to increase by an average of 9.8% annually from 2025 to 2032.

According to Thai News Agency, Ms. Pranaya Nithananon, Chief Credit Card Marketing Officer at KTC, emphasized that high-end consumers remain a powerful force in the market. These consumers prioritize value over price, choosing products that align with their personal lifestyles. KTC reports that members earning 50,000 baht or more account for 20% of their portfolio and contribute 40% of total spending. Those earning over 100,000 baht per month make up 7-8% of the portfolio, spending significantly in categories such as insurance, travel, and healthcare.

KTC has implemented a strategic approach to cater to this demographic through exclusive value offerings, customer relationship management, and service excellence. Ms. Thanaporn Tantiyanon of ONESIAM Shopping Center noted the shift in consumer preferences towards luxury products that emphasize ethical values and unique experiences. Siam Piwat aims to redefine "New Luxury" by creating a platform for global luxury experiences.

Ms. Nantamalee Bhirombhakdi of Cavallino Motors highlighted the challenges and opportunities of introducing Ferrari in Thailand, focusing on maintaining brand integrity and service excellence. Similarly, Ms. Anurat Pornprakrit of Jubilee Enterprise emphasized the importance of brand affinity and quality service in retaining and expanding their customer base, particularly among Gen Z and new affluent groups.