Bangkok: The Office of the Private Sector Development Commission (OPDC) is working in collaboration with the private sector and farmers to promote Thai cattle on the global stage, advancing policies aimed at creating stability and strengthening trade. According to Thai News Agency, Thailand is the leading exporter of dairy products in ASEAN, having exported 138,799 tons in the first half of 2015, valued at over 6.451 billion baht. The Office of Trade Policy and Strategy (OTPS) of the Ministry of Commerce organized a seminar to share findings from their "Study Project to Develop Policy Recommendations for Stability and Strengthening Livestock Trade (Beef and Dairy Cattle)." Ms. Natthaya Suchinda, Deputy Director-General of OTPS, noted that the livestock trade, both globally and in Thailand, has expanded over the past decade due to technological advancements and shifting consumer behavior. In 2024, global beef consumption reached 59.55 million tons, an increase from 56.05 million tons in 2020, according to U SDA data. However, the Thai beef industry faces significant challenges, including price issues, farm management knowledge gaps, tropical diseases, high production costs, competition with imported beef, and the transition to industrialized production. The dairy industry also encounters similar challenges, such as high production costs and the necessity for small-scale farms to adapt to remain competitive. As a result, both industries must enhance capabilities and build stability to navigate the global market changes. To address these challenges, the Office of Agriculture and Cooperatives (OAE) conducted a study project focusing on an in-depth analysis of the Thai beef and dairy cattle industries' situation, strengths, weaknesses, opportunities, and obstacles across the entire supply chain. The objective is to develop practical policy proposals for stable and sustainable growth in the Thai cattle industry. The study and policy proposals from the NESDB are categorized into four key areas: stabilizing and stren gthening production by enhancing farming efficiency and reducing costs; stabilizing and strengthening prices by promoting fair pricing mechanisms and reducing volatility; stabilizing and strengthening technology by promoting the use of technology and innovation across the supply chain; and stabilizing and strengthening marketing by expanding both domestic and international markets and enhancing competitiveness. Additionally, guidelines are in place to support downstream industries for integrated connectivity and development, contributing to the livestock industry's long-term sustainability. In the first half of 2025, Thailand imported 16,496.6 tons of fresh, chilled, and frozen beef, valued at 5,200.6 million baht, marking a 26.6 percent increase in import value compared to the previous year. Major import sources include Australia, New Zealand, and Japan. Regarding dairy products, Thailand remains the top exporter in ASEAN. In the first half of 2025, the country exported 138,799.1 tons, valued at 6,451.0 mi llion baht, with major export markets being Cambodia, the Philippines, and Singapore. Yogurt and buttermilk are the leading exports, followed by unconcentrated and unsweetened milk and cream. Meanwhile, Thailand imported 165,408.9 tons of dairy products, valued at 18,291.9 million baht, from major sources like New Zealand, Australia, and the United States. The primary imports include concentrated or sweetened milk and cream, including powdered milk, followed by cheese and curds.