Ratchaburi: The world of movie poster artistry, a niche yet enchanting field, is facing an uncertain future, as highlighted by a veteran artist from Ratchaburi, Thailand. The artist, Mr. Jinda Amornrattanawong, has dedicated over four decades to crafting these captivating pieces, which have showcased both Thai and international films.

According to Thai News Agency, Mr. Jinda, aged 66, has been a revered name in the art of painting movie posters, especially noted for his works in oil and acrylic under the pen name “Jinda and Dechkorn.” His impressive portfolio includes posters for films like Police Through Hell, Hod Deced Diao, and Ghost School sequels, which have significantly contributed to the recognition of movies in both the Thai and international film industries.

Mr. Jinda’s journey in this art form began when he was a young boy in Trang Province, inspired by the movie posters he saw at local theaters. This fascination led him to study under renowned artists, eventually carving out a successful career
that attracted international buyers. However, Mr. Jinda notes a decline in the demand for movie poster art, leading him to diversify into portraits and landscape paintings.

Despite the downturn, there has been a resurgence in interest, with some vintage posters fetching prices from 150 to 6,000 baht. Mr. Jinda continues his work as an artist and operates “Jinda Cafe,” a coffee shop where visitors can admire his paintings and vintage posters. Tourists and art enthusiasts visiting the cafe have expressed admiration for his intricate and beautiful works, emphasizing the cultural value they hold.

As the number of artists in this field dwindles, Mr. Jinda and art aficionados alike worry that without new talent to carry on the tradition, the future of movie poster artistry may be reduced to mere conservation efforts.