Bangkok: ©Sahapat Group is gearing up to host the ’29th Saha Group Fair and Fest’ under the theme ‘Big Shop Big Show’ for four days from June 26-29 at BITEC Bangna. The event’s chairman noted that while Cambodia’s ban on Thai products will impact Sahapat Group’s offerings, the effect is expected to be minimal.
According to Thai News Agency, Mr. Thammarat Chokwatana, CEO and Chairman of the Executive Committee of ICC International Co., Ltd., and Chairman of the Saha Group Fair and Fest, stated that this year’s event aims to elevate the shopping experience by integrating specially priced products with a more engaging experience. The event introduces the BIGXSHOW app, a live commerce platform that merges entertainment from live broadcasts with real-time shopping. Additionally, the FRIDAY FAIR app, developed entirely by Thais, will debut to sell products from this year’s fair.
The event will feature new launches from leading brands across multiple categories, including Food and Beverage, Beauty and Personal Care, Fashion and Apparel, Health and Wellness, and household products. The ‘Big Shop’ concept promises consumers exceptional value through the Big Deal Set, offering special deal sets from renowned brands. Products available include Wacoal’s value underwear set and MTI’s special cosmetic sets at discounted prices.
The ‘Big Show’ aspect will showcase popular influencers like Mang Chailadol and DJ Dao (zzdaozz), who will engage in live-streaming product promotions and reviews. The event will also feature fashion shows, VTuber concerts, Cover Dance contests, and mini-concerts by artists like Ink Waruntorn and Som Marie. Attendees can participate in seminars and workshops on topics like brand creation for beauty salons and makeup training.
Spanning from June 26-29, 2025, from 10:00 a.m. to 9:00 p.m. at Hall 98-100, BITEC Bangna, the fair will host over 100 companies and 1,000 branded items, including names like Mama, Farmhouse, BSC, and Wacoal. His and Her members will receive exclusive benefits, such as access to a special lounge and member-only activities.
In response to Cambodia’s ban on Thai products, Mr. Thammarat acknowledged the impact on Sahapat Group’s sales but downplayed the significance. He also mentioned that while current U.S. tariffs might affect exports, discussions with U.S. customers have provided alternative solutions.