Bangkok: Sena Development Public Company Limited has introduced a new housing innovation, ‘LivNex Rent and Save Home,’ in response to economic challenges affecting consumer purchasing power in the real estate market. This initiative aims to accommodate the financial constraints of consumers, particularly the younger generation who are increasingly opting for rental options over purchasing homes.

According to Thai News Agency, Asst. Prof. Kesara Thanalakphak, Managing Director of Sena Development, highlighted that the volatile economy has significantly impacted purchasing power, leading to a rise in home loan rejections. High housing prices, stagnant income growth, and elevated household debt have pushed many, especially younger consumers, toward renting as a more viable option than long-term installment payments. This trend is particularly evident in the market segment for homes priced between 1-3 million baht, where Sena holds a 20% market share, translating to over 20,000 units.

The ‘LivNex Rent and Save
Home’ project offers flexible rental plans that cater to various lifestyle needs, with affordable starting prices. It provides the flexibility to move locations within the selected Pool Package without requiring additional deposits or new lease agreements. Consumers can benefit from a 20% discount on three years of accumulated rent if they decide to purchase any project within the RentNex Pool. Additionally, the initiative includes the creation of a Credit Statement with GH Bank, and rent covers common area and water fees.

The project promises better living with comprehensive facilities such as fitness centers, swimming pools, parking, and fully equipped electrical appliances, ready for immediate occupancy. Sena believes that financial innovations like ‘LivNex,’ ‘LivNex Gold,’ and ‘RentNex’ will not only create growth opportunities amid economic uncertainty but also reinforce its mission to provide access to quality housing at affordable prices. The company remains committed to sustainable development, focus
ing on positive economic, social, and environmental impacts through the integration of financial innovations in the real estate sector.

For additional information, customers can reach out to Customer Service at 1775 or visit the websites https://livnex.sena.co.th and https://rentnex.sena.co.th. Updates from Sena Development can also be followed on www.sena.co.th and their Facebook page.