Tourism and Creative Economy Minister Sandiaga Uno has expressed support for the revival of Indonesia’s creative economy products with the launch of the “Creative by Indonesia” social media account.

The Tourism and Creative Economy Ministry is seeking to support the revival of creative economy products, wherein its 17 sub-sectors will contribute 7.4 percent to the country’s gross domestic product (GDP), he said.

Moreover, more than 22.5 million Indonesian citizens depend on the creative sector for their livelihood, he noted during the “Creative by Indonesia” social media account unveiling here on Wednesday.

The new social media account for the creative economy sector is expected to help promote and disseminate information about Indonesian creative economy products from various sub-sectors.

The sub-sectors comprise fashion, culinary, craft, music, film, animation, games, application, television, radio, product design, and shows.

Meanwhile, concerning the selection of products that will be promoted on the account, Uno informed that the ministry will create a special team for the curation process.

“And we also have many outlets in addition to ‘Creative by Indonesia’ that we can help amplify so that Indonesian products can be the host in their own country,” he said.

Meanwhile, marketing deputy at the ministry, Ni Ayu Made Marthini, said that the social media platform can help creative economy actors promote their products.

The ministry will support the platform from and by industry actors, which they will facilitate, she noted.

Moreover, the ministry has invited actors to utilize the platform so that they can showcase their products, get inspiration, and develop the sub-sectors in Indonesia, she added.

During the unveiling of the social media account, Uno also informed that the event organizing license in Indonesia will be packaged in a digital form.

Source: Antara News