Tema: Traders at the Tema Community One Market have expressed concern over low patronage of goods ahead of the Christmas festivities, describing the season as one of the poorest in recent years.
According to Ghana News Agency, some traders said the usual rush associated with Christmas shopping, which typically begins early in December, had not materialised, leaving the market unusually quiet. Madam Abena Dwoamoah, a vegetable seller with about 30 years' experience at the market, said she had never witnessed such a significant drop in sales. She explained that despite selling items such as tomatoes, kontomire, and agushi, her daily sales had dropped drastically. Madam Dwoamoah struggled to make over GHS200 in a day, even after sitting at the market from morning until evening, adding that many traders around her were experiencing similar challenges.
Mr Paul Ntikayi, a yam seller with 15 years in the business, also shared concerns about poor sales. He said although he brought fewer tubers to the market to reduce losses, customers were still not buying, noting that he sold only three yams out of about 50 brought to the market the previous day.
However, some traders dealing in staple items reported relatively stable sales. Ms Anita Kwofie, a rice seller, stated that although sales were not as high as expected, patronage had been fairly steady. She attributed the situation to a slight reduction in prices, which allowed her to negotiate better with customers. Similarly, Mr Frank Adade, who sells beverages, said his sales had been average, noting that although his stall was located away from the main market, he sold more than 40 packs a day. He said while the area was relatively quiet, his sales met his expectations.
Meanwhile, some shoppers said they were cutting down on Christmas spending. Ms Diana Edem, a shopper at the market, said she was not making major preparations for the festive season, explaining that she had decided to remain within her budget this year.