Bangkok: The government is confident that Thai food has the potential to seize the world stage. Sasikan reveals that tourists flock to search for “foodie experiences” in Thailand, more than 80%, the government is confident in the potential of Thai food to seize the world stage.

According to Thai News Agency, Ms. Sasikarn Wattanachan, Deputy Government Spokesperson, revealed good news reflecting the popularity of Thai food tourism on the world stage. According to the search rankings on the Traveloka platform, more than 80 of the top 100 most searched food and beverage experiences in the ASEAN region are in Thailand.

The data reinforces Thailand’s image as a strong food tourism destination, with the government setting a clear goal to push Thailand towards becoming a global food hub by 2026.

According to statistics from tourists searching for foodie experiences, Bangkok ranks number one in ASEAN, with over 60% of the most popular food and beverage experiences on Traveloka being in Bangkok. In addition, major tourist cities such as Pattaya, Chiang Mai, Khon Kaen, Phuket, and Hua Hin are also gaining a lot of attention, reflecting the diversity of foodie destinations throughout the country.

Meanwhile, the trend of food tourism continues to grow worldwide, and Thailand is considered a major destination that attracts tourists to travel to experience the tastes and culture of food in particular, which is in line with the government’s strategic plan to promote the food industry to grow by an average of 5% per year, with a target to generate income from food trade of more than 700 billion baht this year.

‘The government is seriously pushing forward the Thai economy through its strengths in food and tourism, and is supporting all sectors to jointly create a reputation and generate income for the country so that all Thais can grow together with a strong and sustainable food tourism economy,’ said Ms. Sasikarn.