Bangkok: In response to the ongoing economic challenges, KTC recently organized a seminar titled ‘Serving a Survival Plan: Secret Recipes for Thai Restaurants to Survive the Crisis’, where industry leaders discussed strategic measures to help Thai food businesses navigate through turbulent times.

According to Thai News Agency, Mr. Suravej Telan, CEO of Noble Restaurant Co., Ltd., which operates the Mo-Mo-Paradise restaurant chain, emphasized the importance of building a robust foundation across branches, ensuring careful business expansion, and maintaining adequate reserve funds and cash flow to handle economic uncertainties. He highlighted the growing importance of digital consumers who prioritize both health and flavor and expect rapid, authentic information from digital media. Mr. Telan also stressed the use of technology, such as POS, ERP, and AI systems, to improve consumer data management for the Mo-Mo-Paradise group.

Mr. Jakkrit Saisomboon, CEO and Co-Founder of Maguro Group Public Company Limited, shared insights on establishing the Maguro brand in the premium mass Japanese food market by focusing on high-quality ingredients imported from Japan at accessible prices. He highlighted the ‘forest surrounding the city’ strategy for initial expansion, targeting locations with high purchasing power. This approach has helped Maguro become a favored community restaurant, with plans to expand 13-15 branches annually. Mr. Saisomboon attributed their success to a clear brand purpose and the ‘100+1 equation’ philosophy, which focuses on surpassing competitors in quality, taste, and service, while fostering strong relationships with team members and business partners.

Ms. Warittha Pattanarat, Chief Marketing Officer at KTC, outlined the company’s support for the restaurant industry through four strategic initiatives. These include collaboration with restaurant partners to create mutually beneficial promotions, leveraging data to understand customer behavior, offering value through KTC FOREVER points, and utilizing digital channels to directly engage with the target audience. KTC boasts partnerships with over 2,000 restaurants.