Bangkok: The Mall Group is redefining the vegetarian experience through a transformative event, “The Mall Lifestyle Store The Jay Generation – Enjoy Jay with Every Generation,” which is being held from now until October 27, 2025, across all The Mall Lifestyle Store branches and The Mall Korat.
According to Thai News Agency, Ms. Woralak Tulaphorn, Chief Marketing Officer of The Mall Group Co., Ltd., emphasized the company’s commitment to leading the charge in organizing the Vegetarian Festival, a culturally significant event celebrated by Thai-Chinese communities for over 26 years. This year’s festival aims to cater to people of all ages, integrating traditional festivities with a modern vegetarian lifestyle. Visitors can indulge in 2,000 premium vegetarian dishes curated from 300 esteemed restaurants, alongside numerous highlight activities. The festival is anticipated to be particularly vibrant this year, aligning with the government’s “Half-Half Plus” program, which is poised to boost sales for small-scale restaurants with annual sales not exceeding 1.8 million baht.
In a novel addition, The Mall Lifestore Bangkapi has introduced “TOFU VILLAGE,” a haven for tofu enthusiasts. This new feature offers an array of over 800 tofu-centric dishes and products, embodying a “Traditional x Modern” culinary journey. Featured specialties include the TOFU BAR gelato from AZABU SABO, tofu steak from TENNEN TOUFU, and diverse vegetarian offerings from celebrated eateries. The event also highlights beverages and desserts from well-known brands, along with health products including Camellia Seed Oil. Participants can partake in a Bodhisattva Guan Yin worship ceremony, seeking good fortune during the festival.
Members of The Mall Group’s M CARD program can enjoy exclusive perks, such as an 80 baht discount coupon for spending 800 baht or more, along with additional benefits from Thai Life Insurance and Bangkok Bank M Visa credit card.
Gourmet Market and Gourmet Eats complement the festival by providing an expansive selection of premium vegetarian ingredients and dishes. These include unique tofu varieties, healthy fruits and vegetables, and ready-to-eat plant-based meals, all of which enhance the festival experience for health-conscious visitors.
Ms. Woralak expressed optimism that the event would attract a diverse customer base, riding on the growing trend of health-conscious eating. The festival not only promotes a healthy lifestyle but also aligns with the contemporary consumer’s desire for nutritious, plant-based foods.
The Mall Group invites everyone to partake in the grand festival at “The Mall Lifestore The J Generation – Enjoy J with Every Generation, 26th Edition,” from October 21-27, 2025, at various locations including The Mall Lifestore Bangkapi, Bangkae, Tha Phra, Ngamwongwan, and Korat. For further details and year-round activities, visit FACEBOOK: THE MALL GROUP.