HANOI — A webinar focused on increasing the export of Vietnamese farm produce, processed food, and Halal products to Indonesia was conducted by the Export Support Centre under the Ministry of Industry and Trade’s Vietnam Trade Promotion Agency on November 3.
According to Vietnam News Agency, Pham The Cuong, there is significant untapped potential for Vietnamese exports to Indonesia, which presents a less challenging market than the US, the European Union, and Japan. With a Muslim majority population, the demand for Halal products in Indonesia is considerable.
Cuong highlighted the importance for Vietnamese companies to acquire Halal certification from Indonesian authorities, meet the Indonesian National Standard (SNI), and engage with the Indonesian e-commerce market. He also suggested leveraging the networks of overseas Vietnamese and local businesses in Indonesia.
Le Chau Hai Vu, Director of Consultech JSC, noted that Vietnam currently exports around 20 types of products to Halal markets, which is modest relative to demand. He pointed out that 40% of Vietnamese localities have not yet entered this market, suggesting a significant growth opportunity.
For success in the Indonesian Halal market, Vu recommended that exporters obtain the necessary Halal certificates, develop products that conform to Halal standards for the intended market, and improve marketing and trade connections.