Hanoi: Vietnamese companies are embracing a new strategy to boost exports by processing traditional Vietnamese food products that meet international quality standards. Recognized globally for their delicious flavors and high nutritional value, Vietnamese cuisine is increasingly becoming a focus for businesses aiming to expand into overseas markets.

According to Vietnam News Agency, One such example is Mikko-Huong Xua premix products by Intermix, a joint venture company renowned among Vietnamese consumers. These products are now available in over 30 countries, including the US, Canada, Australia, Europe, and Asia, where they have achieved popularity and significant sales. Song Huong Foods, another company specializing in food production and preservation technology, has successfully exported pre-processed traditional dishes, including various types of fish sauces and traditional cakes.

CTWS Group, which imports and distributes Song Huong Foods products, highlighted that these exports are the first instance where a broad range of Vietnamese specialty products, fully certified for quality and safety, have been made available to the Vietnamese community in the US. Previously, these products were only brought into the country in small quantities as personal gifts, lacking stringent quality assurance.

The success of exporting traditional food hinges on taste, quality, food safety, and convenience for consumers. Intermix CEO Huynh Kim Chi emphasized the importance of modern, closed production technologies and the role of Research and Development (R&D) in creating specialized and convenient pre-mix products for demanding markets. Song Huong Foods CEO Nguyen Le Quoc Tuan shared that the company underwent extensive testing and FDA certification procedures over six months to introduce its range of fish sauces and traditional cakes to 32 states in the US, primarily serving Vietnamese communities.

CTWS Group noted Vietnam’s competitive advantage in raw materials, especially in the fish sauce sector, and the potential for traditional Vietnamese food products in international markets. The focus for businesses now is to develop more such products to cater to Vietnamese expatriates, promote Vietnamese culinary culture, and expand export markets.