Jay Fai Restaurant Fined for Not Displaying Prices Clearly


Bangkok: The Ministry of Commerce has imposed a 2,000 baht fine on the renowned “Jay Fai” restaurant for failing to clearly display the prices of its dishes. This action was taken following complaints that the restaurant sold crab omelets at prices higher than those advertised.



According to Thai News Agency, the government initiated an inspection of Jay Fai after receiving reports that a crab omelet, listed at 1,500 baht, was being charged at 4,000 baht. The Office of the Consumer Protection Board, in conjunction with the Department of Internal Trade, Ministry of Commerce, and the Consumer Protection Police Division, conducted the inspection at the popular establishment located in Bangkok’s Phra Nakhon district.



Mr. Pisit Apichanapong, a commercial expert at the Department of Internal Trade, noted that the restaurant’s failure to display the price of its crab omelet at 4,000 baht constituted a breach of Section 28 of the Price of Goods and Services Act B.E. 2542 (1999). This law mandates that prices of goods and services must be clearly displayed in restaurants, with violations carrying a potential fine of up to 10,000 baht.



The Department of Internal Trade penalized Jay Fai with a 2,000 baht fine and instructed the restaurant to ensure transparent pricing for its customers. The restaurant was informed to label the crab omelet’s two pricing options: a regular version for 1,500 baht and a special version for 4,000 baht. Jay Fai has expressed willingness to adhere to these regulations.



Additionally, officials collected data on the costs of raw materials, seasonings, and other expenses to assess the fairness of the restaurant’s pricing. If deemed unreasonable, further adjustments may be required. The public is encouraged to report any instances of restaurants overcharging or failing to display clear prices.