Bangkok: KTC extends Loyalty to Learning Economy, creating a learning ecosystem through family travel. The 17th KTC FIT Talk seminar focused on 'Family Tourism Economy: Energizing the Family Economy through Thai Tourism' under the theme 'Fun and Learn, a playground for learning' with partners to jointly create a sustainable Thai family tourism ecosystem.
According to Thai News Agency, Mr. Wuttichai Luengamornlert, CEO of Siam Park Bangkok Co., Ltd. and President of the Amusement and Recreation Park Association, emphasized the role of amusement parks as key destinations for families. These parks contribute to various economic sectors such as travel, accommodation, and employment. Siam Park serves as a learning playground offering experiences through rides, water parks, and creative activities like scout camps, fostering growth in knowledge and life skills.
Mrs. Pinida Petchdanakul, Marketing Director of Centara Hotels and Resorts, highlighted the significance of family tourism in the economy. Centara integrates local culture into its hotels, promoting sustainable income distribution. Centara Grand Mirage Beach Resort Pattaya exemplifies this success, attracting family tourists globally, leading to the development of other Mirage-themed hotels in locations such as Dubai, Vietnam, and the Maldives.
Mr. Anont Vithayasirinan, Sales and Marketing Director of Asiatique The Riverfront Destination, discussed Asiatique's evolution into a mixed-use destination. It combines shops, entertainment, and education to provide shared experiences, with projects like 'Jurassic World: The Experience' connecting global IP with Thai culture. AWC's investment in new projects aims to develop Asiatique into a place where families and cities can grow together.
Ms. Warittha Pattanarat, Chief Marketing Officer of KTC Credit Card, stated that families are a fundamental unit of the Thai economy, seeking fun travel that enhances life skills. KTC collaborates with over 28 learning and tourism partners to promote the Fun and Learn concept nationwide. The company provides a learning ecosystem accessible to all ages and offers special privileges to KTC credit card members for convenient participation in activities.