Bangkok: The Ministry of Culture is rallying Thai citizens across the nation to partake in the “One Good Deed, a Million Loves, Proud Loyalty to Her Majesty the Queen Mother” and “Flowers of Goodness for Her Majesty the Queen Mother” projects. These initiatives, aimed at fostering nationwide participation in good deeds, honor the legacy of Her Majesty the Queen Mother. Activities include flower crafting, tree planting, reforestation, environmental conservation, and widespread publicity of Her Majesty’s royal initiatives, culminating in a planned exhibition in August 2026.
According to Thai News Agency, the initiative was announced on November 14, 2025, at the National Gallery by Ms. Sabida Thaiset, Minister of Culture. She was joined by Mr. Prasop Riangngen, Permanent Secretary of the Ministry of Culture, and representatives from various government agencies including the Ministry of Interior, Ministry of Education, Ministry of Higher Education, Science, Research and Innovation, Ministry of Social Development and Human Security, Ministry of Agriculture and Cooperatives, Ministry of Public Health, Ministry of Natural Resources and Environment, and the Thai Red Cross Society.
The announcement event included a 93-second moment of silence in memory of Her Majesty Queen Sirikit the Queen Mother, followed by a performance titled ‘The Power of Goodness’ by sand artist Kongkiat Kongchandee and saxophonist Nirat Boonyasewet. The event highlighted cultural activities such as writing intentions to decorate the Tree of Goodness and demonstrations of making flowers reflecting the Queen’s royal title.
Ms. Sabida emphasized Her Majesty’s significant contributions to art and culture, noting that Her Majesty’s passing in 2012 had been a source of grief for the nation. Her Majesty was recognized as a unifying force and a source of inspiration for the Thai people. The government had honored her with the title “Akharaphiraksasilparn,” or “the great artist who preserves art,” acknowledging her contributions to Thai art and craftsmanship.
The Ministry of Culture, in collaboration with partners from various sectors, including the Thai Red Cross Society and private entities like GMM Grammy Public Company Limited, is spearheading these projects to promote good deeds aligned with royal initiatives. The projects aim to enhance community well-being, conserve natural resources, and preserve Thai cultural heritage.
The nationwide initiatives will encourage citizens to engage in activities such as natural resource conservation, handicraft preservation, and participation in social and religious events. The “Save the World, Save Our Home” initiative focuses on environmental conservation, while the “Communicating Goodness” initiative seeks to publicize royal duties and works of goodness.
Activities will be held from November 2025 to September 2026, with a comprehensive exhibition planned for August 2026 to showcase the accumulated works. A notable event at Seacon Square Srinakarin Shopping Center from November 14-23, 2025, will include flower arrangement training and merit-making activities.
Minister Sabida invited all Thais to participate in these acts of kindness, expressing gratitude to the nation and sharing inspiration through the Ministry of Culture’s social media channels and networks.